7-Eleven Gets It

In conjunction with the upcoming Simpsons Movie, 7-Eleven has remodeled a number of its stores to look like Kwik-E-Marts (the convenience store in The Simpsons).

The remodeled locations are listed at http://www.7-eleven.com/kem.asp.

To further blur reality and fiction, the team also collaborated with private-label manufacturers to create products from the show that will go on sale exclusively in all 6,400 domestic stores

(Source: http://adage.com/article?article_id=118919)

This shows that 7-Eleven really gets it.  This is way outside the box for a giant retail chain.  Simpsons fans will love it and flock to the stores.  Everyone else will roll their eyes, smile, and buy their coffee or slushie.  No doubt 7-Eleven will lose a few customers who dislike the Simpsons or find the whole ordeal juvenile, but overall the stunt should garner some great publicity and bring in plenty of new or infrequent customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: