What the heck is up with Chapters (kind of a Canadian version of Barnes & Noble) putting Google ads in the middle of their search results? Don’t they want Chapters to be my destination? Why would they send me elsewhere for a nickel?

What the heck is up with Chapters (kind of a Canadian version of Barnes & Noble) putting Google ads in the middle of their search results? Don’t they want Chapters to be my destination? Why would they send me elsewhere for a nickel?
