Derek Hatchard writes on the theme of "improving experiences" which includes managing technology, user experiences, life hacking, and some business related stuff. Derek has a software development blog at ardentdev.com and a product review site at wellrated.com. He is a Principal Member of Technical Staff (PMTS) at Radian6, a salesforce.com company. All views expressed are his alone (or those of any guest writers) and do not represent the views of Radian6 or salesforce.com.

Google Changes the Game

Google has dealt a sharp blow to the walled garden of Facebook, the current darling of social networking.  The new OpenSocial API is a common API that can be used to access data from all social networks that support the OpenSocial standard.  A bunch of popular social networkings are jumping onboard:  Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.

Initially OpenSocial only addresses the lowest common denominator across social networks:  profile, social graph (friends), and activities (what I’m doing, things that are happening).  But, wow, this is going to make things very interesting.
As Google says, “the web is better when it’s social.”


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