This is Derek Hatchard's blog. The general theme around here is "improving experiences" which includes managing technology, user experiences, life hacking, and some business related stuff. Derek has a software development blog at ardentdev.com, is co-founder of the product review site wellrated.com, and runs Crowd Space (a management tool for people, lists, and events).

If You’re Going to Do Online Video…

…please do not start your video with “I haven’t made a video in a while…  I just figured I’d get on camera and talk to you a little bit…  Not much been goin’ on here lately…”

You should produce online video that informs, entertains, or baffles the mind.

Please.

Viewers will move on quickly if a video does not respect their time.  In the world of online video, attention is a form of currency.  Video needs to be a good value.


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