Derek Hatchard writes on the theme of "improving experiences" which includes managing technology, user experiences, life hacking, and some business related stuff. Derek has a software development blog at ardentdev.com and a product review site at wellrated.com. He is a Principal Member of Technical Staff (PMTS) at Radian6, a salesforce.com company. All views expressed are his alone (or those of any guest writers) and do not represent the views of Radian6 or salesforce.com.

If You’re Going to Do Online Video…

…please do not start your video with “I haven’t made a video in a while…  I just figured I’d get on camera and talk to you a little bit…  Not much been goin’ on here lately…”

You should produce online video that informs, entertains, or baffles the mind.

Please.

Viewers will move on quickly if a video does not respect their time.  In the world of online video, attention is a form of currency.  Video needs to be a good value.


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