This is Derek Hatchard's blog. The general theme around here is "improving experiences" which includes managing technology, user experiences, life hacking, and some business related stuff. Derek has a software development blog at ardentdev.com, is co-founder of the product review site wellrated.com, and runs Crowd Space (a management tool for people, lists, and events).

Scott Johnson on Click Fraud and Self-Correction

Scott Johnson has some thoughts counter to Google’s position on click fraud that its “auction-based pay-per-click advertising model is inherently self-correcting”. It’s worth a read if you buy ads from Google or have revenue from PPC ads on your site because click fraud will affect you eventually if it doesn’t already: http://fuzzyblog.com/archives/2006/07/10/click-fraud-is-not-self-correcting/.

(I know Scott’s post is two months old but I don’t think I’ve linked to it before and I happened to re-read it today).



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