Hard to believe for those that like to live on the cutting edge, but the Sony PlayStation 2 is still selling strong even though the Xbox 360, PS3, and Nintendo Wii are more advanced game consoles. The PS2 outsold other consoles this past holiday season and now Sony has increased its sales projections for PS2.
While it’s no longer as sexy as it used to be in consumer eyes, the PS2 is a profit machine for Sony (Charts). The system, which still sells for $129 in the U.S. and €149 in Europe, is not sold at a loss (unlike the PS3, on which Sony reportedly loses more than $200 per unit).
It seems odd on the surface but it is a smart move for Sony to play both ends of the gaming spectrum by targeting those with lots of disposable cash to burn on the PS3 for the advanced capabilities AND those who want to spend as little as possible for a decent gaming experience.
(FYI, I haven’t had a game console since the Super Nintendo).