Comments on: The First Seinfeld / Microsoft Ad http://derekhat.com/the-first-seinfeld-microsoft-ad/ Fri, 10 Feb 2012 13:55:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew http://derekhat.com/the-first-seinfeld-microsoft-ad/comment-page-1/#comment-29601 Drew Mon, 08 Sep 2008 13:52:06 +0000 http://derekh.com/index.php/2008/09/05/the-first-seinfeld-microsoft-ad/#comment-29601 I think that this commercial will not accurately reflect where this campaign is going. CP+B has done some terrific work, including introducing Burger King's "The King" character and some absolutely fantastic work for Volkswagen: http://www.youtube.com/watch?v=wtaXjzQQGE8 I think this spot was just released to introduce the tone of the campaign. I expect, with a few exceptions that the campaign will be targeted towards a more general consumer segment. If they just wanted to appeal to geeks they would have gotten someone other than Seinfeld. Seinfeld is only key to a strategy for mass consumer penetration - though personally I think celebrity endorsements don't work. I think that this commercial will not accurately reflect where this campaign is going. CP+B has done some terrific work, including introducing Burger King’s “The King” character and some absolutely fantastic work for Volkswagen:

http://www.youtube.com/watch?v=wtaXjzQQGE8

I think this spot was just released to introduce the tone of the campaign. I expect, with a few exceptions that the campaign will be targeted towards a more general consumer segment.

If they just wanted to appeal to geeks they would have gotten someone other than Seinfeld. Seinfeld is only key to a strategy for mass consumer penetration – though personally I think celebrity endorsements don’t work.

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