Being the Parking Overflow

Today was a special day because I got to watch my girls perform what they learned at ballet camp all week.  The little ballet school was overrun with proud parents and grandparents so parking was a bit tight.  A lot of us ended up parking at the credit union next door. Of course there is a sign in that parking… Read more →

The 59 Sound

It seems like I can’t get enough of The Gaslight Anthem since a friend recommended their album "The ’59 Sound."  I love listening to the title track, though once you absorb the lyrics it starts to tug on the ol’ heartstrings. There’s a clue to the meaning of the phrase "59 sound" at 3:07 in the video, though it’s not… Read more →

Have You Saved a Cat?

Your brand (whether personal, professional, product, or corporate) embodies a story.  A good story sells.  A great brand story helps people connect with a brand. I recently finished reading "Save the Cat" by Blake Snyder.  The book is for screenwriters.  Let’s clear up one quick point:  I do not aspire to screenwriting.  The book was recommended by Kathy Sierra at… Read more →

It is OK to Hate Your Customers

Obviously it is OK to hate your customers because so many companies clearly do, and they do so actively.  Want proof?  Test the limits of their "friendly customer service."  Be a little bit annoying or high maintenance or disagreeable. You might want to be cautious and experiment with a company that sells a product or service you can live without. … Read more →

Pay Attention: The World is Changing

A digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones and MP3s. The world is changing and you need to pay attention to an important trend:  digital natives are not very good at paying attention.  Neither are those… Read more →

Writing for the Internet Generation

You won’t read most of what I write in this post.  You will most likely skim it and at best read half of the content (on average). In May 2008, usability guru Jakob Nielson published his analysis of web usage data borrowed from a research study.  I recommend you read it after this article.  Here’s the big stunning quote: Obviously,… Read more →

When Does Quality Matter?

"A job worth doing is worth doing well" This past week I received a book of coupons in the mail from local businesses.  I believe in supporting local business, especially locally owned and owner-operated businesses, so I flipped through it.  One coupon caught my eye.  It was for a business I had not heard of before and it looked like… Read more →